___________ is a key concept in international marketing because it is required on small matters as well as large ones.

Question

Quizplus · Accepted Answer

Adaptation refers to the process of adjusting marketing strategies and tactics to fit local market conditions and cultural norms. It is important in international marketing because what works in one country may not work in another, and failing to adapt can lead to ineffective marketing campaigns or even cultural misunderstandings. Adaptation is necessary for both small and large matters, as even seemingly minor details like product packaging or advertising slogans can have a significant impact on consumer behavior.

___________ Is a Key Concept in International Marketing Because It