No matter how thoroughly prepared a marketer may be when approaching a foreign market,a certain amount of __________ occurs.

Question

Quizplus · Accepted Answer

Culture shock refers to the discomfort or disorientation experienced by someone who is unfamiliar with the customs, culture, and social norms of a new environment. No matter how well-prepared a marketer may be before entering a foreign market, they are likely to experience some culture shock as they navigate the new cultural landscape. This can include differences in language, communication styles, social customs, business practices, and consumer behavior, among other factors.

No Matter How Thoroughly Prepared a Marketer May Be When