The relationship between language and international marketing is an important factor that cannot be overestimated.Recent studies indicate that a new concept,__________,is proving useful to marketing researchers in market segmentation and strategic entry decisions.

Question

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Linguistic distance is the measure of the difference between two languages in terms of vocabulary, grammar, and pronunciation. It is an important factor in assessing the feasibility and profitability of entering a new market. A greater linguistic distance often implies higher costs in terms of adapting promotional materials and communication strategy to the language and culture of the target market. Therefore, linguistic distance can help marketers to identify which countries or regions are more or less suitable for their products or services.

The Relationship Between Language and International Marketing Is an Important