One of the ways to introduce change into a market is to do it in slow gradual steps by making the new products as similar to the old ones as possible.This would be called a strategy of:

Question

Quizplus · Accepted Answer

The strategy described in the question is one of cultural congruence, where the new products are made as similar to the old ones as possible. This allows for a smoother transition and greater acceptance of the new product in the market.

One of the Ways to Introduce Change into a Market