Morton Foods has decided to introduce a new line of turkey products to the American consumer.Turkey Steaks will resemble beefsteak in taste but will be made from turkey meat.The Turkey Steaks will be leaner and healthier for a variety of reasons.However,Morton Foods is concerned that the product will not be accepted.If Morton Foods follows a strategy of ______________,they are more likely to success with the introduction of the new product.

Question

Quizplus · Accepted Answer

Cultural congruence means that the product or service introduced is compatible with the existing culture and values of the target market. By ensuring cultural congruence, Morton Foods can increase the likelihood of acceptance and success of their new product, Turkey Steaks. This will help them to understand the cultural values of the American consumer and tailor their new product to meet those values, increasing the probability of the product being accepted.

Morton Foods Has Decided to Introduce a New Line of Turkey