The marketer seeking _____________ and adoption may inadvertently bring about change that affects the very fabric of a social system.

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Product diffusion is the process by which a new product is adopted by a population. It can be a slow and gradual process, or it can happen very quickly. The marketer seeking product diffusion may inadvertently bring about change that affects the very fabric of a social system. For example, the introduction of the automobile led to the development of new roads and highways, and it also changed the way people lived and worked.

The Marketer Seeking _____________ and Adoption May Inadvertently Bring About