If a company basically sees the process of international marketing as one where the domestic company seeks a sales extension of its domestic products into foreign markets,the company is using which of the following concepts to formulate its international policies and strategies?

Question

Quizplus · Accepted Answer

The company is using the Domestic market extension concept where it sees international marketing as an extension of its domestic market. This concept assumes that the products and the marketing strategy used in the domestic market would also work in the foreign market without any significant changes. Therefore, the company focuses on selling its existing products to the foreign markets without adapting to the local needs and preferences of the foreign customers.

If a Company Basically Sees the Process of International Marketing