Product champions are critical during the period after a new venture project has been defined but before it has gained momentum and achieved project impetus.

Question

Quizplus · Accepted Answer

For a project to advance through the stages of definition and impetus, a product champion is often needed to generate support and encouragement. Champions are especially important during the time after a new project has been defined but before it gains momentum. They form a link between the definition and impetus stages of internal development, which they do by procuring resources and stimulating interest for the product among potential customers.

Product Champions Are Critical During the Period After a New