Amazon was able to define the online bookselling market by entering the market early and defining the user experience. This is an example of

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Being a first mover provides companies with an ability to shape the playing field and shift competitive advantages in their favor. Amazon was able to define the online bookselling market by entering the market early and defining the user experience. They further leveraged their position as an early mover when moving into other retailing ventures and later into cloud computing. This proactiveness technique involves introducing new products or technological capabilities ahead of the competition.

Amazon Was Able to Define the Online Bookselling Market by Entering