Coca-Cola, Ford Motor Company, H. J. Heinz, Nike, and Procter & Gamble are working together to develop plant-based plastics. Each company brings its own competency to the table. This collaboration is an example of a _____________ organization.
A)virtual
B)modular
C)horizontal
D)vertical

Question

Quizplus · Accepted Answer

This is a virtual organization in which the collaboration between firms from apparently unrelated industries is to develop a technology that could potentially affect all products that use plastic as a component, a container, or a package. Each company that links up with others to create a virtual organization contributes only what it considers its core competencies. It will mix and match what it does best with the best of other firms by identifying its critical capabilities and the necessary links to other capabilities.