To be successful within a market niche, the key strategic requirement is to have a good differentiation strategy.

Question

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Focus strategies are often associated with small businesses because there is a natural fit between the narrow scope of the strategy and the small size of the firm. A focus strategy may include elements of differentiation and overall cost leadership, as well as combinations of these approaches. But to be successful within a market niche, the key strategic requirement is to stay focused.

To Be Successful Within a Market Niche, the Key Strategic