When an industry is mature, a(n) ______________ strategy is considered to be one of the most effective approaches for a new entrant.
A)focus
B)differentiation
C)overall low-cost
D)small business

Question

Quizplus · Accepted Answer

Most start-ups enter industries that are mature, where growth in demand tends to be slow and there are often many competitors. If a start-up wants to get a piece of the action, it often has to take business away from an existing competitor. If a start-up enters a market with a broad or aggressive strategy, it is likely to evoke retaliation from a more powerful competitor. Young firms can often succeed best by finding a market niche where they can get a foothold.

When an Industry Is Mature, A(n) ______________ Strategy Is Considered