Lionsgate (a Canadian-American entertainment company) and Alibaba (a Chinese e-commerce company) created _________ to open the Chinese market for the Lionsgate streaming shows and movies. Alibaba profits by getting access to content to increase demand for its own set-top media boxes.
A)a joint venture
B)a merger
C)an acquisition
D)a strategic alliance

Question

Quizplus · Accepted Answer

A strategic alliance is a cooperative relationship between two (or more) firms. Alliances may be either informal or formal. Such cooperative relationships have many potential advantages, including entering new markets and diffusing new technologies.

Lionsgate (A Canadian-American Entertainment Company) and Alibaba (A Chinese E-Commerce