Big Data efforts have the potential to allow firms to better customize their product and service offerings to customers but are less efficient at using the resources of the company. Kaiser Permanente is an example of how big data does not lead to cost-conscious treatment patterns.

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Big Data efforts have the potential to allow firms to better customize their product and service offerings to customers while more efficiently and fully using the resources of the company. Kaiser Permanente collects petabytes of data on the health treatment of its 8 million health care members. This has allowed Kaiser to develop insights on the cost, efficacy, and safety of the treatments provided by doctors and procedures in hospitals, thereby leading to more effective and cost-conscious treatment patterns.

Big Data Efforts Have the Potential to Allow Firms to Better