In the textbook example of Atlas Door, it integrated many value-chain activities with the firm in order to support its just-in-time strategy. This, however, did not provide sustainable competitive advantage.

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In the textbook example of Atlas Door, it integrated many value-chain activities with the firm in order to support its just-in-time strategy. Such integration of activities provides a strong basis for sustainability, because rivals would have difficulty in imitating this strategy due to causal ambiguity and path dependency (i.e., it is difficult to build up in a short period of time the resources that Atlas Door has accumulated and developed, as well as disentangle the causes of what the valuable resources are or how they can be re-created).

In the Textbook Example of Atlas Door, It Integrated Many