Corporations increasingly collect and analyze data on their customers. This is known as
A)profit analysis.
B)big data.
C)cost reduction.
D)automated analysis.

Question

Quizplus · Accepted Answer

Corporations are increasingly collecting and analyzing data on their customers, including data on customer characteristics, purchasing patterns, employee productivity, and physical asset utilization. These efforts, commonly referred to as Big Data, have the potential to allow firms to better customize their product and service offerings to customers while more efficiently and fully using the resources of the company.

Corporations Increasingly Collect and Analyze Data on Their Customers