Amazon Prime is an example of a difficult to imitate capability that gives it competitive advantage over its rivals.

Question

Quizplus · Accepted Answer

Amazon Prime has proven to be extremely hard for rivals to copy. It enables Amazon to exploit its wide selection, low prices, network of third-party merchants, and finely tuned distribution system, while keying into that faintly irrational human need to maximize the benefits of a club that you have already paid to join. The four criteria a resource must possess in order to maintain a sustainable advantage are: valuable, rarity, difficult to imitate, and difficult to substitute.

Amazon Prime Is an Example of a Difficult to Imitate