Focusing too narrowly on current customers, technologies, and competitors can lead to a failure to notice important changes on the periphery of their environment that may trigger the need to redefine industry boundaries and identify a whole new set of competitive relationships. This is a result of relying
A)on traditional definitions of all industries and competitive environments.
B)on traditional definitions of the relevant industry and competitive environment.
C)solely on intuition.
D)on a superficial evaluation of the relevant industry and competitive environment.

Question

Quizplus · Accepted Answer

Strategists who rely on traditional definitions of their industry and competitive environment often focus their sights too narrowly on current customers, technologies, and competitors. Hence they fail to notice important changes on the periphery of their environment that may trigger the need to redefine industry boundaries and identify a whole new set of competitive relationships.

Focusing Too Narrowly on Current Customers, Technologies, and Competitors Can