The opportunities and threats of a SWOT analysis refer to the internal conditions of the firm.

Question

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The Opportunities and Threats are environmental conditions external to the firm. These could be factors either in the general or competitive environment. In the general environment, one might experience developments beneficial for most companies such as improving economic conditions, that lower borrowing costs or trends that benefit some companies and harm others.

The Opportunities and Threats of a SWOT Analysis Refer to the Internal