Strategic groupings help a firm identify barriers to mobility that protect a group from attacks by other groups.

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Strategic groupings help a firm identify barriers to mobility that protect a group from attacks by other groups. Mobility barriers are factors that deter the movement of firms from one strategic position to another. For example, in the chainsaw industry, the major barriers protecting the high-quality, dealer-oriented group are technology, brand image, and an established network of servicing dealers.

Strategic Groupings Help a Firm Identify Barriers to Mobility That