Salemi Industries launched Cell Zone unsuccessfully in 2005 because it did not understand the market demand for its new product. This is an example of
A)vision statement evaluation.
B)environmental scanning.
C)assessing internal strengths.
D)mission statement evaluation.

Question

Quizplus · Accepted Answer

Analyzing the external environment is a critical step in recognizing and understanding the opportunities and threats that organizations face.

Salemi Industries Launched Cell Zone Unsuccessfully in 2005 Because It