Using the Cuusoo System, Lego develops ideas that are generated by the many children and adults who create a model, take photos, write project descriptions, and submit their idea on the Lego website. This is an example of using __________ to develop new products.
A)sociocultural data
B)demographic data
C)technological data
D)crowdsourcing

Question

Quizplus · Accepted Answer

Lego runs its crowdsourcing program with Cuusoo System, a Japanese company. The Lego Cuusoo site helps the company develop ideas that its 180 designers might not come up with on their own. People create a model, take photos, write a project description, and submit their idea on the Lego website (ideas.lego.com). Projects that garner more than 10,000 votes from site visitors are evaluated by designers and executives to ensure they meet such requirements as safety and playability and they fit with the Lego brand. This is an example of using crowdsourcing effectively.

Using the Cuusoo System, Lego Develops Ideas That Are Generated