The Apple iPod was enormously successful due in large part to the company strategy of using
A)substitute products.
B)technical savvy.
C)complementors.
D)sophisticated software.

Question

Quizplus · Accepted Answer

Complements typically are products or services that have a potential impact on the value of firm's own products or services. Those who produce complements are usually referred to as complementors. In 2002, Steve Jobs began his campaign to cajole the major music companies into selling tracks to iPod users through the iTunes Music Store, an online retail site. Most industry executives, after being burned by illegal file-sharing services like Napster and Kazaa, just wanted digital music to disappear. However, his passionate vision persuaded them to climb on board. He promised to reduce the risks that they faced by offering safeguards against piracy, as well as a hip product (iPod and iPad Touch) that would drive sales.

The Apple IPod Was Enormously Successful Due in Large Part