Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups, which strategic group is the largest in terms of breadth of product line?
A)Ferrari, Lamborghini, Porsche
B)Toyota, Ford, General Motors, Chrysler, Honda, Nissan
C)Chery, Geely, Tata Motors
D)Mercedes, BMW

Question

Quizplus · Accepted Answer

The final group (at the far right) consists of firms with a broad range of products and multiple price points. These firms have entries that compete at both the lower end of the market (e.g., the Ford Focus) and the higher end (e.g., Chevrolet Corvette).

Referring to the Textbook Exhibit 2