The intangible benefits of sustainability projects, such as reducing risks, staying ahead of regulations, pleasing communities, and enhancing employee morale, are substantial even when they are difficult to quantify.

Question

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Just as companies spend large fortunes on launching advertising campaigns or initiating R and D projects without a clear quantification of financial returns, sustainability investments are necessary even when it is difficult to calculate the ROE of such investments. The alternative of not making these investments is often no longer feasible.

The Intangible Benefits of Sustainability Projects, Such as Reducing Risks