Which of the following is NOT an application of eye tracking technology for measuring advertising effectiveness?
A) Allows the researcher to determine what viewers actually look at when viewing an ad
B) Allows the researcher to analyze the effectiveness of an ad's copy and visuals
C) Allows the researcher to determine whether the viewer will purchase the product based on what they saw in the ad
D) Allows the researcher to analyze the effectiveness of web designs, print ads and televisions commercials
Correct Answer:
Verified
Q1: In the chapter opening vignette,what technology for
Q2: Research to measure advertising effectives can be
Q3: In _,people are brought to a particular
Q4: During an eye tracking study on how
Q5: Which of the following is NOT a
Q7: Laboratory methods of testing for advertisement effectiveness
Q8: What should ad testing focus on?
A) Creative
Q9: Asking consumers for their reactions to the
Q10: _ tests are tests of the ad
Q11: An eye tracking study asked participants to
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