Which of the following is the most likely reason why a small firm would not want to measure the effectiveness of promotional programs it designed?
A) Costs
B) Disagreement as to what to test
C) The objections of creative people
D) Lack of time
Correct Answer:
Verified
Q10: _ tests are tests of the ad
Q11: An eye tracking study asked participants to
Q12: The fact that people brought in to
Q13: Which of the following is used in
Q14: Each of the following is an argument
Q16: Which of the following is NOT a
Q17: Testing whether the impact and use of
Q18: One disadvantage of _ is that mock-ups,storyboards,or
Q19: Which of the following is a pretest
Q20: Commercials and print ads are posttested to:
A)
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