One example of a(n)________ is the number of coupons returned or phone calls generated from the print ad.

Question

Quizplus · Accepted Answer

The inquiry test is used to measure the number of inquiries or responses generated from a particular advertisement. In this case, the example given is the number of coupons returned or phone calls generated from a print ad, which would fall under the category of an inquiry test. A portfolio test is used to measure the effectiveness of a group of advertisements or a campaign, a recognition test is used to measure the recall of an ad or brand, and the Flesch test is used to measure the readability of text.

One Example of A(n)________ Is the Number of Coupons Returned