The Taxi advertising agency works to test a creative idea they have for a new commercial before moving ahead with the production of the spot.To make the test more realistic it wants to test both the visual layout of the commercial as well as the audio portion of the message.The commercial should be tested in which of the following forms?

Question

Quizplus · Accepted Answer

An animatic is a preliminary version of a video that combines visuals and sound to test the overall effectiveness of the commercial. It allows the agency to see how the visual and audio elements work together before investing in a full production. Storyboards are just visual layouts without audio, and print copy is only for print ads. Reaction profiles are not a common form of testing for commercials.

The Taxi Advertising Agency Works to Test a Creative Idea