The ongoing tales of Salty the personified salt shaker in Knorr Sidekicks ads is an example of the use of the _______ approach to determining the creative theme.

Question

Quizplus · Accepted Answer

The ongoing narrative of Salty the salt shaker creates inherent drama and engages viewers by following a character with a story rather than just promoting the product's features or benefits. This is an example of the inherent drama approach to determining the creative theme.

The Ongoing Tales of Salty the Personified Salt Shaker in Knorr