_____ is defined as the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition.

Question

Quizplus · Accepted Answer

Positioning involves creating a unique image and identity for a product or service in the minds of target customers, which sets it apart from competitors. Target marketing refers to selecting specific segments of the market to focus on, while undifferentiated marketing involves ignoring market segment differences and offering the same product to everyone. Demographic segmentation involves dividing the market based on characteristics such as age, gender, income, and education level.

_____ Is Defined as the Art and Science of Fitting