All of the following are steps in the development of a brand positioning strategy decision process EXCEPT:

Name: All of the following are steps in the development of a brand positioning strategy decision process EXCEPT:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Assessing consumer income levels is not a step in the development of a brand positioning strategy decision process. The other three options—developing a market partition, accessing brand position, and determining brand positioning strategy—are all critical steps in the process.

All of the Following Are Steps in the Development of a Brand