The first step in the development of a brand positioning strategy is:

Name: The first step in the development of a brand positioning strategy is:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Developing a market partition is the first step in the development of a brand positioning strategy because it involves segmenting the market into distinct groups of potential customers with similar needs and preferences, which is essential for identifying the target audience and tailoring the brand's positioning accordingly.

The First Step in the Development of a Brand Positioning