The headline on the ad for Broilmaster Grill read,"The Most Durable Grill Known to Man." Broilmaster is using a positioning strategy based on:

Question

Quizplus · Accepted Answer

The positioning strategy used by Broilmaster is based on an end benefit, which focuses on the durability of their product. The ad claims that their grill is the "most durable grill known to man," which positions their product as a high-quality option that will last a long time, appealing to consumers who value durability and longevity in their grill.

The Headline on the Ad for Broilmaster Grill Read,"The Most