The Florida Orange Juice Commission's advertising campaign based around the slogan,"It's not just for breakfast anymore," reflects positioning by:

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The slogan "It's not just for breakfast anymore" reflects a shift in the usage situation for orange juice, positioning it as a drink that can be consumed at any time of the day and not just limited to breakfast. This is a reflection of a change in consumer attitudes and habits towards the product, rather than a product user, category or cultural symbol positioning.

The Florida Orange Juice Commission's Advertising Campaign Based Around the Slogan,"It's