A(n)_____ positioning strategy occurs where the individual is motivated for social or individual reasons,and the ads emphasize how good the consumer feels while using the brand.

Question

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A user positioning strategy emphasizes how the individual feels while using the brand. It appeals to the consumer's personal needs and motivations. This is different from an end benefit positioning strategy, which emphasizes the benefits or solutions the brand provides, a central brand positioning strategy that centers around the uniqueness of the brand, or a product category positioning strategy that emphasizes the category the brand belongs to.

A(n)_____ Positioning Strategy Occurs Where the Individual Is Motivated for Social