Ingrained brand attitudes and consumer familiarity with the market structure makes ________ difficult to achieve.

Question

Quizplus · Accepted Answer

Ingrained brand attitudes and consumer familiarity with the market structure can make it difficult to change consumers' perceptions and attitudes towards a brand, making brand repositioning a challenging task. Sensory gratification, perception monitoring, and response evaluation are not necessarily impacted by ingrained brand attitudes and market familiarity in the same way as brand repositioning.

Ingrained Brand Attitudes and Consumer Familiarity with the Market Structure