Michelin Creates a TV Commercial Showing How Their HydroEdge Tires

Michelin creates a TV commercial showing how their HydroEdge tires stop an average of 14 feet shorter than Goodyear's ComforTred tires.Their primary communication objective most likely is:

A) to increase repeat purchases from brand loyals
B) to persuade new car owners that they bought the wrong tires
C) to convince other brand users about Michelin's superior safety performance to ensure that their next purchase is a set of Michelin tires
D) to convince non-drivers to buy a car and put Michelin tires on it