A new manufacturer of stereo speakers which has no brand awareness developed a statement of advertising objectives,which stated that the goal of the company's new ad campaign is "To make 30% of the audience aware of our new brand." This statement could serve as an example of a:

Question

Quizplus · Accepted Answer

The statement of "To make 30% of the audience aware of our new brand" is an example of a communications task, which is a specific communication goal that an advertising campaign aims to accomplish, such as creating brand awareness or increasing brand preference.

A New Manufacturer of Stereo Speakers Which Has No Brand