Kool-Aid drink mixes face an interesting dilemma.A study of consumers' pantries in households with young children indicated that Moms have multiple packages of the product in the home.Until she makes up a pitcher or two of the drink,however,no further purchases will occur.Kool-Aid needs to initiate a program to encourage:

Question

Quizplus · Accepted Answer

Since Moms already have multiple packages of Kool-Aid in their pantry, the issue is not with brand trial or purchase frequency. Rather, the focus should be on encouraging repeat consumption, which can be achieved by promoting the product's taste, versatility, and convenience in various recipes and occasions. By doing so, Kool-Aid can encourage Moms to make up pitchers more frequently, leading to repeat purchases.

Kool-Aid Drink Mixes Face an Interesting Dilemma