Lester's Smoked Meat is very popular in Montreal,but not as popular in the rest of Canada.Given this information,Lester's should use _____ segmentation.

Question

Quizplus · Accepted Answer

Since Lester's is more popular in Montreal (a specific geographic area) than in the rest of Canada, it would be best for them to use geographic segmentation to focus their marketing efforts in the areas where they are most successful.

Lester's Smoked Meat Is Very Popular in Montreal,but Not as Popular