The ad for the Disney Institute at Walt Disney World describes vacations during which an individual can immerse him or herself in the joys of gardening for a week and take classes with horticulturists.This is an example of _____ segmentation.
A) psychographic
B) demographic
C) behaviouristic
D) usage

Question

Quizplus · Accepted Answer

The ad is targeting individuals with a specific interest in gardening, indicating psychographic segmentation. Demographic would focus on specific characteristics like age, gender, or income. Behaviouristic would focus on purchasing behaviour, and usage segmentation would focus on the frequency or amount of product usage.

The Ad for the Disney Institute at Walt Disney World