Which of the following best describes an Agency-of-Record (AOR) ?
A) the previous agency who did work for a particular client
B) an agency that performs work on a project-by-project basis
C) an agency that is subcontracted by the client directly for a particular assignment
D) the primary agency whose foremost interest is in building the client's brand
Correct Answer:
Verified
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Q57: The Red River Valley advertising agency receives
Q58: Agencies that are reluctant to let clients
Q59: A _ is a type of compensation
Q60: Negotiated commission rates for advertising agencies:
A) are
Q62: Which of the following should a client's
Q63: A _ audit of an agency focuses
Q64: Because _ purchase such large amounts of
Q65: Marketers willing to increase message credibility and
Q66: Which of the following statements about the
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