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The Type of Advertising Appeal That Has Received the Most

Question 37

Multiple Choice

The type of advertising appeal that has received the most criticism for being in poor taste is:


A) personal computer ads targeted at children
B) fear appeals used to sell shampoos and deodorants
C) humorous appeals used to make fun of people who are socially inept
D) ads using sex and/or nudity

Correct Answer:

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