Which of the following media would be most vulnerable to influence and pressure from advertisers on the type of stories the medium covers?
A) a major television network such as CBC
B) a major newspaper such as The Globe and Mail
C) a major magazine such as Time or Maclean's
D) a growing newspaper or magazine which receives a high amount of advertising from a particular industry

Question

Quizplus · Accepted Answer

A growing newspaper or magazine which receives a high amount of advertising from a particular industry is more likely to be vulnerable to influence and pressure from advertisers on the type of stories they cover because they depend on the advertising revenue to stay in business. Therefore, they may be more inclined to cover the stories that their advertisers want them to cover in order to maintain their financial support. Major television networks, newspapers, and magazines are generally more established and have a broader range of revenue streams, which makes them less vulnerable to advertiser influence.

Which of the Following Media Would Be Most Vulnerable to Influence