The belief that advertising equals _____ sees advertising as providing consumers with useful information,increasing their price sensitivity,and increasing competition in the market.

Question

Quizplus · Accepted Answer

The belief that advertising equals information sees advertising as a tool for providing useful information to consumers, which can increase their price sensitivity and promote competition in the market. This perspective views advertising as a means of informing and educating consumers, rather than manipulating them or promoting materialistic values.

The Belief That Advertising Equals _____ Sees Advertising as Providing