Banner ads:
A) have a link embedded allowing users to move to another digital location.
B) are mainly found at the top of the home page of Internet portal sites.
C) are the reason why click rates in Canada are extremely high.
D) cannot be measured for effectiveness, and this is the reason why advertisers are moving to other forms of Internet advertising.

Question

Quizplus · Accepted Answer

Banner ads typically have a link embedded that directs users to another digital location when clicked on.

Answer: B
 Banner ads are commonly found at the top of the home page of Internet portal sites, although they can appear in other locations as well.

Answer: D
 Banner ads can be measured for effectiveness, but there are other forms of Internet advertising that may offer better tracking and targeting options. However, this does not necessarily mean that all advertisers are moving away from banner ads.

Banner Ads