Because a branded Facebook page further promotes the brand's image and extends the content of the brand's website,one might call it a form of _____ media.

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Branded Facebook pages are typically created and managed by the brand itself, making them a form of owned media. This means that the brand has complete control over the content that is posted on the page, as well as the overall look and feel of the page itself. While social media channels like Facebook can also be used for earned media (i.e. when users share brand content with their own followers), a branded Facebook page is primarily an example of owned media.

Because a Branded Facebook Page Further Promotes the Brand's Image