_______ are a newer source of information about consumers with precise purchase patterns.

Question

Quizplus · Accepted Answer

Loyalty programs allow companies to track individual customer purchases and preferences, providing valuable data on consumer behavior and patterns. This information can then be used to tailor marketing and promotional efforts to specific groups of customers. Consumer promotions, public relations, and personal selling may also provide insights into consumer behavior, but loyalty programs are specifically designed to track and analyze individual purchase patterns.

_______ Are a Newer Source of Information About Consumers with Precise