A television commercial in which Publishers Clearing House urges consumers to look in their mailboxes for coming sweepstakes entries is an example of:

Question

Quizplus · Accepted Answer

The commercial is using the two-step approach, as it is urging consumers to take a specific action (looking for mailings from Publishers Clearing House) before entering the sweepstakes. This approach aims to generate interest and generate leads before pushing the actual sale.

A Television Commercial in Which Publishers Clearing House Urges Consumers